Today’s Wood Badge program is contemporary and up-to-date. The Wood Badge logo has been redesigned for course use beginning in 2020 and thereafter. Use current, authentic, official logos, graphics and images to promote and support new Wood Badge courses, and related activities/events.
Use the logo designs in their entirety. Do not change or alter the designs in any way, nor use a portion of the logo, or any of its element(s), including the solid fleur-de-lis, thong, beads, pentagon, or any part of the logo to create something new or different for Wood Badge.
The logos may be used in full color, monochrome, grayscale, black, or white/reversed on a brand color. Avoid creating other color iterations.
Use Raleway font for headlines and headers (a little goes a long way), or any of the other fonts recommended for use with the BSA’s brand assets (such as Trebuchet MS, Arial Black, Arial Regular, or Times New Roman), Do not use Logger, Plank, Wood Badge or similar “wood-themed” fonts.
Showcase Scouting and Wood Badge with contemporary pictures and up-to-date graphics, especially in “public-facing” documents. Use current, authentic, official logos, graphics and images to promote current Wood Badge courses and related activities/events. Other than to support related, historical content or text, avoid using old Scouting or Wood Badge logos, photographs, imagery and clip-art.
Axe and log are symbols of Gilwell Park, the home of the first Wood Badge course in 1919. Use a real axe and log (or current photos) whenever possible. Use axe and log graphics to support text about Gilwell Park, Gilwell Field and/or the early history of Wood Badge.